Privacy policy

LAST UPDATED: June 22, 2021

At Valio USA, Inc. (“Valio,” “we,” “us”), we recognize and respect your privacy. To demonstrate our commitment, we have developed the privacy policy outlined below (“Privacy Policy”). If you have any questions about this Privacy Policy, or the content or practices of our website (the “Site”), we encourage you to contact us. This Privacy Policy is intended to describe our practices regarding information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular individual or household (collectively “Personal Information.”) relating to visitors to the Site, our customers, and prospective customers (“you” or “your”), for what purposes Personal Information may be used, and with whom we may share Personal Information.


a) When You Communicate With Us

When you communicate with us on and through the Site, e-mail us, or otherwise communicate with us, we collect the following identifiers that may, alone or in combination with other information, constitute Personal Information:

  • Name;
  • Contact information such as your email address; and
  • Content of communications sent to us.

You have no obligation to provide the Personal Information described above, but if you don’t provide such Personal Information, we will not be able to respond to your communications to us.

b) Assistance Over The Phone

You may call our customer service line for information about our products. If you do so, we may collect the following identifiers that may, alone or in combination with other information, constitute Personal Information:

  • Name; and
  • Contact information such as email address, postal address, and phone number.

You have no obligation to provide the Personal Information described above, but if you don’t provide such Personal Information, we may not be able to provide you the assistance that you request.

c) Internet Activity Information

Software used on the Site collects Internet or other electronic network activity information that may, alone or in combination with other information, constitute Personal Information:

  • The domain from which you access the Site;
  • The type of browser and operating system used in the device you use to access the Site;
  • Internet Protocol (IP) address;
  • Imprecise geolocation;
  • The date and time you visited the Site (time stamp);
  • The pages browsed on the Site;
  • The website used to link to the Site from;
  • Any search terms used to navigate the Site;
  • Products viewed on the Site;
  • A browsing session ID; and
  • Whether you are a first time visitor to the Site.

Google Analytics is an element of the Site. By using cookies, Google Analytics collects and stores data such as time of visit, pages visited, time spent on each page of the Site, the Internet Protocol address, and the type of operating system used in the devices used to access the Site. By using a browser plugin available at provided by Google, you can opt out of Google Analytics.


We collect Personal Information from the following categories of sources:

  • You: When you voluntarily provide Personal Information to us; and
  • Software: Information automatically collected via cookies, web logs, web beacons, and other software-based analytics tools;


We use Personal Information about you for the following purposes:

  • To operate and improve our Site, including through analytics to help us understand how you use the Site, so that we can present content in the best manner;
  • To provide customer service;
  • To provide you with any information that you request from us;
  • To notify you about changes to the Site;
  • To facilitate our participation in ad networks;
  • To enable us to issue a notice, administrative, or corrective action to you in relation to the Site, if required;
  • To send you direct marketing messages that you have consented to receive;
  • To protect against, identify and prevent fraud and other unlawful activity, claims and other liabilities; and
  • To comply with applicable legal requirements, industry standards, and our own policies;


We may disclose the following categories of Personal Information with the following categories of third parties for business purposes:

Category of Personal Information Category of Third Party
Identifiers Our affiliates (such as subsidiaries or parent entities)
Internet activity information Our affiliates (such as subsidiaries or parent entities).
Internet activity information Service providers: We use services providers such as website hosting and management companies, data storage and data analysis companies and marketing technology companies. Such service providers can only use Personal Information for the specific business purpose of providing such services to us and for no other purpose.
Internet activity information Parties to a corporate transaction or proceeding: In the event of a corporate sale, merger, reorganization, bankruptcy, dissolution or similar event, Personal Information may be part of the transferred assets.
Internet activity information Public authorities and legal proceedings: Valio may disclose Personal Information about you to government or law enforcement officials or private parties as required by law, and disclose and use such information as we believe necessary or appropriate to (a) comply with applicable laws and lawful requests and legal process, such as to respond to subpoenas or requests from government authorities; (b) enforce the terms and conditions that govern the Site; (d) protect our rights, privacy, safety or property, and/or that of you or others; and (e) protect, investigate and deter against fraudulent, harmful, unauthorized, unethical or illegal activity.
Internet activity information Advertising partners.


a) Introduction

California Civil Code Section 1798.83 permits the users of the Site who are California residents to request certain information regarding our disclosure of Personal Information to third parties for their direct marketing purposes. To make such a request, please contact us at

If you are a California resident you may also have the right:

  • To request disclosure of the categories and specific pieces of Personal Information collected about you;
  • To request the disclosure of the business purpose for collecting or selling Personal Information; the categories of third parties with whom it is shared, and the categories of sources from which Personal Information is collected;
  • To request the deletion of Personal Information, subject to the limitations set forth in California Civil Code Section 1798.105(d); and
  • Not to be discriminated against for exercising the rights guaranteed by California Civil Code Section 1798.100 et seq.

b) Requests to Know

You have the right to request that we disclose:

  • The categories of Personal Information we collect;
  • The categories of Personal Information we have sold or disclosed for a business purpose;
  • The categories of sources from which we collect Personal Information about you;
  • Our business or commercial purpose for selling or collecting Personal Information;
  • The categories of Personal Information sold or shared about you, as well as the categories of third parties to whom the Personal Information was sold, by category of Personal Information for each party to whom information was sold;
  • The specific pieces of Personal Information collected about you.

Delivery of our responses may take place electronically or by mail. We are not required to respond to requests relating to Personal Information more than twice in a 12-month period.

c) Requests to Delete

With certain exceptions, you have the right to request that we delete any Personal Information we have collected about you. Upon receiving a verified request to delete Personal Information about you, we will do so unless otherwise authorized by law.

d) Verifiable Requests

We will acknowledge the receipt of requests to know or requests to delete Personal Information free of charge, within ten (10) business days. In order to protect your privacy and the security of Personal Information, we may verify your request by asking you to provide additional Personal Information for us to verify your identity. We will respond to your request within 45 calendar days of receipt, provided that we have been able to successfully verify your identity.

You may submit a request to know or a request to delete Personal Information via

e) Sale of Personal Information

In the last 12 months, we have not sold Personal Information collected in and through the Site. Consequently, we do not have an opt-out functionality on the Site.

f) The Right to Non-Discrimination

You have a right not to receive discriminatory treatment for the exercise of your California privacy

g) Authorized Agents

You may designate an authorized agent to make requests on your behalf. You must provide an authorized agent written permission to submit a request on your behalf, and we may require that you verify your identity directly with us. Alternatively, an authorized agent that has been provided power of attorney pursuant to Probate Code sections 4000-4465 may submit a request on your behalf.


We take reasonable and appropriate measures to protect Personal Information from loss, misuse and unauthorized access, disclosure, alteration and destruction, taking into account the risks involved in the processing and the nature of the Personal Information. Despite these efforts to store Personal Information collected on and through the Site and otherwise by us in a secure operating environment that is not available to the public, we cannot guarantee the security of Personal Information during its transmission or its storage on our systems. Further, while we attempt to ensure the integrity and security of Personal Information, we cannot guarantee that our security measures will prevent third-parties such as so-called hackers from illegally obtaining access to Personal Information. We do not warrant or represent that Personal Information about you will be protected against, loss, misuse, or alteration by third parties.


We will only retain Personal Information about you for as long as necessary to fulfill the purposes Personal Information was collected for, including the purposes of satisfying any legal, accounting or reporting requirements. To determine the appropriate retention period for Personal Information, we consider the amount, nature, and sensitivity of the Personal Information, the potential risk of harm from unauthorized use or disclosure of Personal Information, the purposes for which we process Personal Information and whether we can achieve those purposes through other means, and applicable legal requirements.


The Site may contain links to other websites of interest. However, once you have used these links to leave the Site, we do not have any control over third party websites. We cannot be responsible for the protection and privacy of any Personal Information which you provide whilst visiting such sites and such sites are not governed by this Privacy Policy. You should exercise caution and review the privacy policy applicable to the website in question.


The Site is not intended for children under the age of 16. Accordingly, we do not intend to collect Personal Information from anyone we know to be under 16 years of age. We do not intentionally collect, sell, or process the Personal Information of individuals under 16 years of age.


Some of the features on the Site require the use of "cookies" - small text files that are stored on your device's hard drive. We use cookies to measure which pages are being accessed, and which features are most frequently used. This enables us to continuously improve the Site to meet the needs of our visitors. Required cookies enable you to navigate the Site and use its features, such as accessing secure areas of the Site and using our services. Because required cookies are essential to operate the Site, there is no option to opt out of these cookies. Performance cookies collect information about how you use the Site, including which pages you go to most often and if they receive error messages from certain pages. These cookies do not collect information that individually identifies you. Information is only used to improve how the Site functions and performs. From time to time, we may engage third parties to track and analyze usage and volume statistical information relating to individuals who visit the Site. From time-to-time, we may engage third parties to track and analyze usage and volume statistical information from individuals who visit the Site. We sometimes use cookies delivered by third parties to track the performance of our advertisements. For example, these cookies remember which browsers have visited the Site. By way of example, as you browse the Site, advertising cookies may be placed on your computer so that we can understand what you are interested in. Our advertising partners then enable us to present you with retargeted advertising on other sites based on your previous interaction with the Site.


This Privacy Policy may change from time to time, effective from the date mentioned in the updated version of the Privacy Policy. You can tell when this Privacy Policy was last updated by reviewing the Last Updated legend at the top of this page. Please check the Site periodically to review such changes in the Privacy Policy.


California law requires us to let you know how we respond to web browser Do Not Track (DNT) signals. Because there currently isn’t an industry or legal standard for recognizing or honoring DNT signals, we don’t respond to them at this time.


If you have any questions or concerns about this Privacy Policy or about our practices relating to Personal Information or data security, please contact us via the following: